top of page

About

IMG_9651_edited.jpg

Thanks for stopping by! I’m Tatiana, passionate about solving complex problems, bringing order to chaos, and learning about people: what motivates us, delights us, scares us, and why we do what we do. I almost became a psychotherapist! I graduated from Florida International University with a bachelor of science degree in mass communication, specializing in advertising, and a minor in psychology.

​

After more than a decade in the business of beauty and the luxury automotive industry, I decided to embark on a sabbatical to figure out what the next iteration of my professional life would be. My love for design, story-telling, problem-solving, psychology, and technology pointed me in the direction of UX writing. 

 

A few facts about me:

​

  • I am a mission-driven person who shines when creating meaningful solutions and beautiful experiences that help make others’ lives better

  • I thrive in a creative, dynamic, and collaborative environment

  • I love working with smart, curious people in cross-functional disciplines who are passionate and purpose-driven as well

  • I enjoy a good challenge. Boredom is my kryptonite. 

  • I’m proud of my methodical, analytical, and organized nature

  • Respect, autonomy, and joy are what I professionally value the most 

  • I love to learn and I glow when I connect with others through teaching

 

 

When I’m not in front of a keyboard, I like to unwind with a good book, preferably outdoors. I am currently a student of pottery and yoga. Meditation is my secret weapon for cultivating creativity and serenity.

Expertise

UX Writing

The design of interfaces with the use of language by critically looking at screens and flows and evaluating how they might be easier for users to understand. It is the creation of clear and meaningful conversations between the user and the product. As a certified UX writer, I make data-driven decisions by participating in user testing and digging into research to craft clear, concise, and meaningful copy to guide users. UX writing is a subspecialty of content strategy. 

​

​

Content Strategy

The planning, creation, delivery, and governance of content. I partner with product management, marketing, and support to identify the audience segments, and then tailor the brand voice, images, messaging, and product content to appeal to those audiences. No stranger to information architecture and content governance, I turn information chaos into user-friendly content and into system-sound models, taxonomies, and workflows. 

​

​

Content Marketing

Hosting my own blog and YouTube channel for 5 years trained me from the ground up in the planning, creation, and distribution of content to move audiences. From high-level strategy to hands-on writing, I find, frame, and craft content to delight audiences and search engines. 

​

​

Technical Writing

The preparation of technical manuals and handbooks about technology. I love the process of simplifying complex information into digestible and useful assets. I have been responsible for creating the “how-to” copy for complex systems, training education, software and hardware manuals, and human resources tools.

 

  • The “Cash for Clunkers” stimulus program—known formally as the Car Allowance Rebate System (CARS) and initiated by the Obama administration in 2009

  • Training materials for a new key-tracking hardware and software system for 300 users

  • Employee handbooks

  • Ferrari, Maserati, Aston Martin, and McLaren internal and customer-facing ordering guides.

  • Corporate job descriptions and training manuals 

bottom of page